Half of the Premier League’s shirts in the 2019/20 English Premier League season will be emblazoned with a gambling company’s logo.
This comes after the arrival of Norwich to the top flight with the Canneries having the Philippines owned Dafabet as their shirt sponsors.
Ten of the 20 top-flight clubs will display the branding of a gambling company, up from nine last season and the joint highest number ever, after signing deals worth a combined £69m.
Betting’s dominance is even more pronounced in the Championship, where 17 out of 24 club shirts will show a betting logo, meaning 27 of England’s top 44 clubs have agreed to do so.
Manchester United stand to be by far the biggest beneficiary of shirt deals thanks to the club’s $80m-a-year sponsorship deal with US automotive giant Chevrolet with close town rivals Man City coming second with the £45m-a-year deal they have with Etihad.
The 10th annual review of Premier League shirt deals, by @alexmiller73, shows the collective value for 2019-20 has risen to £349.1m. Man Utd well ahead of the pack. See small print for details. pic.twitter.com/6exHYAeMfS— Nick Harris (@sportingintel) July 17, 2019