Serie A giants Juventus have reportedly announced that they would like the league to change the kick-off times of fixtures in pursuit to grow the brand and image in Asia.
According to Inside World Football, the top European Leagues had experienced some of the highest revenue to ever be recorded during the 2017/18 season, earning a combined 15.6 billion euros, but Serie A lags behind the Premier League, Bundesliga and La Liga.
“We have to find the right balance between domestic and global audiences,” Juventus chief revenue officer Giorgio Ricci told the BBC.
“It is not just about the broadcasting times, it is also about the rights distribution and who is showing the games.
“In that sense, the difference between the Premier League and Serie A is huge. This is a very old story and one of the more frequent reasons for fights with the league.”
“By establishing its own base of operations in Hong Kong, the company is expressing its strong desire to move closer to 171 million potential fans, and to lay the fundamentals for long-term planning with structured foundations,” Juventus said in a statement.
“The Hong Kong branch becomes a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in Asia-Pacific,” the statement added.
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