Purity Brewing Company which is run by lifelong Aston Villa fan, Paul Halsey has signed a deal with the club to be the official beer sponsor for the side's matchday events.
The deal is said to be joining forces together with an existing agreement with pub retailer Greene King which was signed back in July 2016 according to Birmingham Live reports.
"A range of Purity’s draught and packaged award-winning ales and craft beers will be available across the stadium concourse and hospitality areas for fans to enjoy on match days," the brewer told.
"Ahead of the new season and Aston Villa’s return to the top flight of English football, Purity has commissioned an exclusive 4.2% Pale Ale that has been designed to pair perfectly with Premier League football and the passion and pride of the Aston Villa faithful."
“As a lifelong Villa fan this is one of the pinnacles of my career, I truly never thought that when we started Purity in 2005 we’d be in a position to join forces with the team I support," company chief executive officer and co-founder Halsey said of the deal.
"This partnership between Purity and Aston Villa is all about creating the perfect matchday experience for supporters and reflects our belief in a more discerning beer-drinking public.
"Working with Aston Villa & Villa Park is a testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and attention to detail, which is second to none.”
Earlier in the year, Villa also renewed their shirt and kit sponsorship ahead of their return to the Premier League after a two-season hiatus - they signed off deals with W88 and Kappa.
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