Rwanda to sponsor Arsenal's new sleeve

Rwanda to sponsor Arsenal's new sleeve

23 May 2018, 09:05

Arsenal has announced that ‘Visit Rwanda’ has become the club’s official tourism partner.

Part of the deal means that they will have 'visit Rwanda's' logo on the kit. The new sponsorship opportunity came after a restructuring of the deal with Emirates allowed for another partner, and after a long process an agreement has been struck with the Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau.

The club’s commercial manager, Vinai Venkatesham, said of the deal, “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way. The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”

The financial terms of the deal are not revealed.

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