The 58-year-old ex-Birmingham, Sheffield United & Sunderland boss has been handed a three-year deal at St. James' Park.
Bruce said: "I'm delighted and incredibly proud to be appointed as head coach of Newcastle United. This is my boyhood club and it was my dad's club, so this is a very special moment for me and my family." on Newcastle's official website.
Bruce will have to replace three key players that have already departed the club, namely Ayoze Pérez, Mohamed Diamé and Joselu. Perez's move to Leicester generated approximately £30m.
A handful of Magpies supporters don't seem so thrilled at the appointment.
"He is an absolute disgrace. I don't want him anywhere near the club" 😡— Sky Sports News (@SkySportsNews) July 17, 2019
Newcastle fans have their say on Steve Bruce's appointment as manager pic.twitter.com/K2ooEnJkxq
Newcastle's season gets underway at home to Arsenal on Sunday 11 August. Will Bruce be a success in his first Premier League job since 2015?