In the last couple of weeks, a lot has happened that will forever
change the landscape of the Division One football in Kenya. Pay TV provider Supersport finally made good their promise to cover the Division One matches and thus far there have been two live games.
Both games did not disappoint as there was
very good football played, appealing to both the eye and the cameras.
The deal with Supersport has benefits to all clubs and in
as much as they might not be enjoyed immediately, it is good to
plan for the future.
No cash is being channeled out as yet, but
again in the spirit of give and take, the clubs shall be get quality exposure.
There are so many ways in which clubs could benefit as listed below.
would leverage their coverage to negotiate sponsorship deals with various
entities because they can now give something back in the form of exposure
on prime television.
can ask for the video clips for the matches so that they can look at
how other teams are playing, study them and strategize on how to beat
them. This now changes the whole idea of sending scouts to watch matches
and the good thing with clips is that you can watch them as a whole
club and enjoy features of unlimited play
is also a good way to market players. Agents ask for video clips on the
players. With Supersport on board, these clips can be made available
and can be sent to agents to see how such deals develop.
4. Officiating of live matches will also improve because no one would want to
be caught on camera doing anything that is contrary to the rules of
the game, especially the referees.
Its also official that in 2014, the Division One league
is going to be trimmed from 49 teams to a unified league of 20 teams.
There will also be a Division two league where all the teams that do not make the top five
from Division One and winners of provincial leagues will be accommodated.
This has been communicated to clubs and we don’t expect the usual
lobbying at the end of the year. Instead, teams should work hard to be
amongst the top five in their respective leagues.
Any good idea has some resistance to it. There are
some club officials who are very critical and have tried opposing this arrangement.
It is for the good of the game that such elements note that change is here and change waits for no one. The
general mood of many clubs is that both the arrangements are in good
faith and for the good of the league.