They are fiercely loyal to their own and can make what does not seem to be good at all, look even better than it is. Why? because it is their own.
In football, they are well known for building up vibe that comes across as ludicrous and silly.
For example, they will insist on how good Manchester United's Tom Cleverley is, even take time to compare him with one of the many Spanish midfield maestro's.
Or the way Wayne Rooney is at Cristiano Ronaldo or Lio Messi's level.
Not that the two are not good players, but I will leave it to you to do the math on the above match-ups.
So, my life was going on as usual until the world came to a standstill when England's three lions hosted the country that shares a name with an ice-cream bar, San Marino, at Wembley a few days ago.
They ended up winning 5-0; a walk in the park for the hosts against a team that to be honest can be termed as one of the worst in the world of football.
However, you wouldn't have noticed that in the press the next day.
Danny Welbeck's back-heel was rated as one of the best goals this year, as was Rooney's performance, described in some quarters as Ballon 'D' Or winning.
Of course, there are the cynical types who reacted with apathy to the way the press treated the whole affair, but all in all, no one cared. It was 5-0 anyway, what did you expect them to write??
Those are the lengths they go to build their own, their brand.
I say this in reference to the Kenyan press, which will do all in their power to try rubbish the little good we have going.
When you open our back-pages and log-into the blogs and local sites, you will find all that British stuff that those guys out there work so hard to sell to us, dominating our space.
There will be no mention of anything Kenyan, let alone positive until the third page from the back, or tenth story on the blogs.
Maybe that is where we as Kenyans get it wrong.. We must glorify our own first before we expect others to do it for us.
If AFC Leopards or Gor Mahia won the Premier League title, would that story appear anywhere before John Terry's misdemeanors in the British press??
What about the opposite, would Terry's mannerisms appear before a Leopards- Gor story here?? Or that famous Oliech, Mariga, Mugalia photo.. Would it be given the space somewhere else?
How about talking up Collins Okoth as a tougher tackling midfielder than Paul Scholes, or Dennis Oliech's superior goal-scoring record to that of Mr Rooney, maybe Musa Otieno's better defensive abilities than Terry's.
If I have learnt a thing or two living here, it is that it matters to sell your own, because who will if you don't??